BACKGROUND
Integrated campaign targeted directly at current and past Discover Personal Loan customers. We asked people to share their story of how the personal loan enhanced their life. A quirky film character was created to entice people to make a short video and share it. Discover then picked the top five for public viewing and voting. A variety of vehicles were used to promote the contest, including a microsite, a video featuring the DPL film critic, direct mail and a series emails.
VIDEO
WEB
DIRECT MAIL
EMAIL
